Cookie Policy
This Cookie Policy explains how our gaming platform uses cookies and similar tracking technologies to enhance your gaming experience, protect your account security, and deliver personalised services in compliance with UK data protection legislation and the Privacy and Electronic Communications Regulations (PECR) 2003. By accessing and using our website, you acknowledge that you have read and understood this policy and consent to our use of cookies as described herein.
1. Definition and Purpose of Cookies
Cookies are small text files that are stored on your device when you visit our website. These files contain information about your browsing preferences, gaming activity, and account details. We utilise cookies to remember your login credentials, track your betting history, analyse user behaviour patterns, and deliver targeted promotional content. Additionally, cookies enable us to provide essential security features that protect your account from unauthorised access and fraudulent activities. Our platform relies on cookie technology to maintain session continuity, ensuring you remain logged in whilst browsing different pages and navigating through our gaming offerings.
2. Types of Cookies We Use
Our platform employs several categories of cookies, each serving distinct functions to improve your overall experience. The following table provides comprehensive information about the different cookie types, their purposes, and retention periods:
| Cookie Type | Purpose | Duration | Examples |
|---|---|---|---|
| Essential/Necessary | Enable core functionality, account authentication, and security features | Session to 12 months | Session tokens, security verification codes |
| Functional | Remember user preferences, language settings, and customisation choices | 6 to 24 months | Theme preferences, notification settings |
| Analytical | Monitor website performance, identify user behaviour patterns, and optimise platform functionality | 12 to 24 months | Google Analytics, Hotjar tracking codes |
| Marketing | Deliver personalised advertisements and track campaign effectiveness | 30 days to 24 months | Facebook Pixel, Google Ads tracking |
| Third-Party | Enable integration with external service providers and payment processors | Varies by provider | Payment gateway cookies, affiliate tracking |
3. Essential Cookies and Account Security
Essential cookies are absolutely necessary for our platform to function properly and securely. These cookies enable you to log into your account, verify your identity, process deposits and withdrawals, and access your gaming history. Without these cookies, features such as account authentication, fraud prevention systems, and responsible gambling tools would not function effectively. We implement strict security protocols for essential cookies, including encryption and secure transmission protocols, to protect your personal and financial information from cyber threats and data breaches.
4. Functional Cookies and User Experience Enhancement
Functional cookies enhance your gaming experience by remembering your preferences and customisation choices. These cookies store information about your preferred games, language settings, account notification preferences, and visual theme selections. By utilising functional cookies, we eliminate the need for you to reconfigure these settings each time you visit our platform. This technology allows us to deliver a personalised and streamlined experience, reducing friction and improving user satisfaction throughout your gaming sessions.
5. Analytical Cookies and Performance Monitoring
We employ analytical cookies to understand how users interact with our platform, which games are most popular, where users encounter difficulties, and how to optimise our website structure and content. These cookies collect data about page load times, user navigation paths, bounce rates, and feature usage patterns. This information helps us identify technical issues, improve site performance, and make data-driven decisions regarding platform development. Analytical data is aggregated and anonymised, ensuring individual user privacy is maintained whilst allowing us to enhance overall platform quality.
6. Marketing Cookies and Personalised Promotions
Marketing cookies enable us to deliver targeted promotional offers and track the effectiveness of our advertising campaigns. These cookies help identify which marketing channels drive user acquisition, which promotional messages resonate with specific audience segments, and which games attract different player demographics. We work with trusted advertising partners to display relevant promotions across multiple platforms. However, users retain the right to opt out of marketing cookies, and such opt-out does not restrict access to core gaming features or affect your ability to place bets and enjoy our services.
7. Cookie Management and User Control
We respect your privacy rights and provide multiple mechanisms for managing cookie preferences. Upon your first visit, you encounter a cookie consent banner allowing you to accept, decline, or customise cookie categories. You can access cookie management settings through your account preferences at any time, enabling you to modify your consent choices or disable specific cookie types. Your consent preferences are stored securely and respected across all subsequent visits. If you withdraw consent for non-essential cookies, this action takes effect immediately and does not impact previously collected data.
8. Browser-Level Cookie Controls and Opt-Out Instructions
Most web browsers provide native cookie management tools allowing users to control cookie acceptance at the browser level. Here are instructions for disabling cookies in major browsers:
- Google Chrome: Click the menu icon (three dots), select Settings, navigate to Privacy and Security, click Cookies and Other Site Data, and choose your preferred cookie settings or block all cookies
- Mozilla Firefox: Click the menu icon, select Preferences, go to Privacy & Security, locate the Cookies and Site Data section, and select appropriate restrictions
- Safari: Click Safari in the menu bar, select Preferences, click Privacy tab, and adjust cookie tracking preferences
- Microsoft Edge: Click the menu icon, select Settings, go to Privacy/Search/Services, click Cookies and Site Permissions, and manage cookie settings
- Opera: Click the menu icon, select Settings, navigate to Privacy & Security, and configure cookie preferences
9. Third-Party Cookies and External Service Providers
Our platform integrates with third-party service providers including payment processors, analytics providers, and marketing partners. These external organisations may place their own cookies on your device to provide services such as payment processing, fraud detection, demographic analysis, and targeted advertising. We maintain agreements with all third-party providers to ensure they comply with UK data protection regulations and implement appropriate security measures. You should review the privacy policies of these external providers to understand their cookie usage practices and data handling procedures.
10. Legal Compliance and Your Rights
This Cookie Policy complies with the Privacy and Electronic Communications Regulations (PECR) 2003, the General Data Protection Regulation (GDPR), and the Data Protection Act 2018. Under UK data protection law, you have rights including access to information about cookies we use, the ability to withdraw consent at any time, and the right to lodge complaints with the Information Commissioner’s Office (ICO) regarding cookie practices. We do not use cookies to profile you for discriminatory purposes or to make automated decisions that significantly affect your legal rights. If you have questions about our cookie practices or wish to exercise your data protection rights, contact our Data Protection Officer through our official support channels. Last updated: January 20, 2026.